19 Mar

Ten Things You Need to Know To Maneuver Market

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Pre show planning is the key to having a successful Market trip. Here are 10 things you need to do before getting on the plane for North Carolina.

1. Make a plan. The worst way to go to a trade show is unprepared. You need a goal and objectives!

2. Spend some time checking out the trade show’s website- http://www.highpointmarket.org  What companies are going to be there? Which ones do you already have accounts with? Don’t discount visiting showrooms you have accounts with. You will see the depth and breadth of their offerings in person not in the pages of a catalog; plus you can discuss discounts, sales, shipping or any other challenges with the right person. Are any of them potential new accounts?

3. Create a hit list of manufacturers and companies you want to see. Spend a little time researching the vendors, so that you’ll have a clear idea of who you need to see, and what you need to learn from them. That way you’ll have useful questions to ask, and will have to waste a minimum amount of time with small talk. Check out Soft Design Lab’s Hit List HERE.

4. Start scheduling appointments with your reps/ showrooms. Decide how much time you want to spend at the show, and then allot an appropriate amount to each appointment-making sure to schedule the ‘must see’ booths first.

5. Create a realistic budget. Consider travel expenses: ground transportation, accommodations (ask employees to share rooms if possible), meals, snacks, giveaways and the cost of being out of the office for a few days

6. Plan your travel and accommodations. Demand trumps supply at High Point so be prepared to pay more for what you might consider a below average hotel. When making your hotel reservation be prepared to stay in Greensboro, Winston Salem or surrounding areas that are 30 minutes or more from Market . Make sure your hotel is on one of the Market hotel shuttle routes and consider also shuttle departure times.  Most shuttle stop running in the morning at 9:00 AM and in the evening at  8:45 PM. Take advantage of early-bird discounts travel and hotel accommodations.  If you are flying into one of the three area airports, reserve your seat on an airport shuttle to/from the airport and plan accordingly.

7. Download the Uber app.  Uber has come to HP and in a pinch after a showroom party or dinner it’s the easiest and cheapest way to get home.

8. Register for Market.  Where? Visit High Point Market Authority’s website or click HERE.

9. Download and use the My Market App at http://www.highpointmarket.org/mymarket  High Point Market’s online planning tool. It allows you to customize your Market schedule, to find exhibitors, select educational seminars and social events, and to save all of your selections in a personal itinerary.

10. Once you have all your appointments set, make a daily agenda that includes all of the vendors. Use Goggle Calendar or Reminders app to schedule- love those alarm reminders and push notifications! Always schedule some extra time because you are bound to run over some appointments or might take a little longer to see something new and meet someone.

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While you are at it, be sure to schedule your time after show is over each night. Attending manufacturer parties after the show is great for networking. You also should schedule in some time to do some homework each night after the show. By homework, I mean reviewing each of the vendors you saw that day, comparing notes and compiling ideas for possible orders so that you can take advantage of trade show specials, exclusives or future projects.

Next Up: We’ll give you a list of what to pack for Market.

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02 Dec

Red Carpet Tour

red carpet tour Las Vegas

It’s that time of year again- time to start planning your business travel for 2016.  So mark your calendars for January 23-26, 2016 and come with us to Las Vegas Winter Market. Here’s all the scoop about our exclusive Red Carpet Tour.

Experience Las Vegas Winter Market like a design rock star with the Soft Design Lab team. We are hosting a 4 day, 3 night turnkey Red Carpet Tour, January 23-26, 2016. Get the star treatment while accessing an exclusive mix of seminars, showroom visits and new product presentations as well as celebrity meet and greets, education and specialty events… Not to mention VEGAS!

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Here’s a sampling of what your Red Carpet Tour includes *:

  •  Three nights 4 star Hotel accommodations on the strip
  •  Pre market “ Ready to Rock” webinar
  •  Private Welcome Dinner hosted by IMC
  •  Transportation to /from market
  •  An exclusive array of education, events, and design destinations
  •  Private Farewell Dinner and Vegas Night Out
  • VIP Market Survival Kit

*Tour package does not include round trip transportation to Las Vegas

BUT… the best part is we take care of all the planning and behind the scenes coordinating AND you can do all of this with us for less than doing it on your own. Hurry only 20 spots available.

Tour Package $699

Early Bird Offer $600 Ends 12/31/2015

 

Qualified Attendees receive a poker chip compliments of Las Vegas market; redeemable only at market for an American Express gift card valued at $200. This is a heck of an offer at $400!

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 Questions? Email us

Get all the details HERE