You’ve done all the planning, packed your suitcase and you’re off to the show. Now what?
At the show
Arrive early and get your hands on a map and a directory. I map out which showrooms I am going to hit and in what order each day, High Point is a big place and you can waste a lot of time waiting for shuttles if you have to criss-cross market, building to building if you didn’t lay out a plan.
Refer to your schedule periodically throughout the day so that you can stay on track and see all of the vendors you want to. How? Set push notifications on your phone thru the Reminders app or your calendar.
Get to know the shuttle system. There are two types of shuttles- downtown shuttles – the Red line and Green line that run a route and make specific stops. The Go Anywhere van which will take you anywhere within a 3 mile radius of city limits between the hours of 7:30 am and 8:30 pm.
Re-evaluate your list the night before the last day at Market and see if you need to revise your schedule and re-prioritize your day to make sure that you see the vendors you need to before the show ends.
Don’t just grab every brochure that’s offered to you. Collect the information that is of interest to you or that could be valuable to others in your company. Ask for catalogs to be mailed to you or if they are available digitally.
Divide and conquer if you are bringing employees. Take advantage of show specials, discounts and sales. Check freight costs and delivery dates.
No matter how tired you are, attend a few seminars. Check out the educational event schedule on Market website. There are always great and compelling topics being discussed. Target industry leaders and contacts you want to meet. Spend some time each day circulating and schmoozing.
you are planning to purchase any custom merchandise, bring your artwork and other files on a flash drive. Most vendors are equipped with laptops and can quickly send the data to the appropriate department.
Keep track of orders placed so you’ll stay within your budget.
3. After the Show
After the show is over, be sure to keep in touch with your contacts, send out LinkedIn invitations and follow through with your new connections. All of your efforts are wasted if you don’t. (I recommend waiting a week or so, both parties can catch up.)
Finally, the most important thing you can do is to show up. Just being at Market is the most important thing. Don’t underestimate the power of being there.
Thinking about coming to Market, but think it’s too late to get a room or a flight? Don’t have the time to do all the planning? Join our VIP #HPMKT Experience tour April 15-20, 2016. Spend the week with market experts, Deb Barrett and Jackie Von Tobel- that’s us. We take care of all of the planning and logistics, so you can concentrate on the show and having a great time. We’ll guide you through the ins and outs, and sometimes overwhelming High Point Market. It’s a must- do to increase your revenue, maximize your product mix and build your brand.