Our Line Up of Live Webinars
Our exclusive design-focused webinars showcase the most current and cutting edge soft design business practices as well as the latest trends in color, fashion, and style. Even better, you can earn CEU credits on selected webinars along with new ideas and inspiration.
The Ultimate Designer’s Guide to Upholstery Anatomy
with Kristin Drohan
Wenesday June 14, 2017
11 AM EDT/ 10 AM CDT/ 8 AM PDT
Back by popular demand. Join Soft Design Lab for The Designer’s Guide to Upholstery Anatomy with Kristin Drohan, Kristin Drohan Collection. This comprehensive fabrication primer gives designers the knowledge to match the exact quality with the proper price point. Kristin breaks down each upholstery component and the methods you can use to execute the construction. You can then categorize it by low, medium and high, so you know what you should be paying at each level. Learn the proper industry terminology to empower you to appropriately source upholstered furniture for your clients. If you are specifying upholstery, you should take this class.
PLUS in a bonus session, Kristin will give you an update of what’s hot in the world of upholstery fabrics, finishes and frame trends. We will show you the chicest color, embellishments and treatments being used in the current market today.
Instagram Deep Dive
Thursday, January 26, 2017
4 pm EST/ 3 pm CST/ 1 pm PST
Back by Popular Demand!
As design pros, we all know how important visuals are. That’s why Instagram and design are a perfect match! Dive deep into Instagram and learn how to use this powerful visual platform to showcase your design work, engage users and build brand awareness. This webinar will cover everything from creating curated content, developing a hashtag strategy, connecting with your community in an effect way to build brand loyalty and much more. We will build a solid foundation and equip you with tips and strategies to catapult your business in front of an engaged audience that can’t wait to delve into your design work.
Our Instagram maven, Kimberly Lewis, is the pattern visionary behind her eponymous company, Kimberly Lewis, a Brooklyn based design studio that specializes in playful, preppy and patterned home boutique wallpaper and home decor products. With over 15, 000 followers on Instagram, Kimberly is a pro at knowing what works and what doesn’t on this social media platform. She founded her company in 2011 and shortly after was dubbed by Apartment Therapy as one of the “8 Brooklyn Wallpaper Designers To Watch”. Kimberly believes in joyful, coy color that can sometimes get a bit out of hand (but not too out of hand!), flirty patterns that add whimsy, and socially, environmentally conscious design and product development. So now you can see why Instagram was a perfect fit for her. Kimberly’s interest in design started at a young age, growing up Kimberly’s mother predicted that one day she would design wallpaper for Laura Ashley. Kimberly likes to think that she is even happier with this outcome.
How to Build Strong Client Relationships for Your Success and Survival
Thursday, February 9, 2017
11 am EST/ 10 am CST/ 8 am PST
Consideration, patience, respect and trust are all paramount in any professional relationship. Yet consistently having these attributes with clients can be a challenge. Interior designer , Paula Grace Halewski will give you invaluable tools to develop positive communication with your clients, customers and colleagues. In this dynamic, interactive and entertaining seminar, Paula will review touch points that are crucial to form and maintain healthy, productive interactions. Understanding why a relationship derails and what can be done to prevent this, what’s in our control and what’s not and much more will be discussed.
Paula Grace Halewski
Paula Grace is a Top 100 Designer selected by Home and Design Magazine and named as one of the Best Interior Designers in the DC Area by CBS/DC. Her designs both, interior and furnishings, Signature Grace™ by Paula Grace Designs, have been published regionally and nationally. Paula Grace recently concluded a national speaking tour with Century Furniture – the topic – how designers form and maintain productive professional relationships with their clients.
Prior to studying Interior Design, Paula Grace earned Masters Degrees in Clinical Social Work and Business Administration. She held a Directorship of large behavioral health program and was a Senior Instructor, graduate level, in a prestigious University Medical Center. With this level of experience and psychology training, Paula Grace is masterful at implementing designs, understanding her client’s wishes and needs, and aiding the interior design profession with navigating complex issues we all face today.
Available ON DEMAND 2/16/2017
Having the ability to accurately sketch ideas, designs, and instructions gives designers a competitive edge and shows their clients that they have the skills necessary to do a professional job. Anyone can produce professional looking sketches for their clients if they know the secrets and short cuts that Jackie has perfected over the course of her career. During this hands on, interactive 2.5 hour seminar, participants will be introduced to the basics of Jackie’s easy quick rendering system and they will learn to use simple repetitive shapes to create scale drawings quickly and accurately. This amazing seminar will have you drawing immediately and give you the confidence to use your rendering skills on the job to impress and delight your clients and communicate more effectively with your workroom.
WHAT’S INCLUDED IN THE COURSE?
- Four + hours of online video instruction
- Draw along with Jackie line by line
- Templates, Worksheets, and Cheat sheets downloads
- E-book guide
- Detailed online critique of your final drawing and follow up
- 60 minute phone consultation with Jackie