02 Dec

Red Carpet Tour

red carpet tour Las Vegas

It’s that time of year again- time to start planning your business travel for 2016.  So mark your calendars for January 23-26, 2016 and come with us to Las Vegas Winter Market. Here’s all the scoop about our exclusive Red Carpet Tour.

Experience Las Vegas Winter Market like a design rock star with the Soft Design Lab team. We are hosting a 4 day, 3 night turnkey Red Carpet Tour, January 23-26, 2016. Get the star treatment while accessing an exclusive mix of seminars, showroom visits and new product presentations as well as celebrity meet and greets, education and specialty events… Not to mention VEGAS!

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Here’s a sampling of what your Red Carpet Tour includes *:

  •  Three nights 4 star Hotel accommodations on the strip
  •  Pre market “ Ready to Rock” webinar
  •  Private Welcome Dinner hosted by IMC
  •  Transportation to /from market
  •  An exclusive array of education, events, and design destinations
  •  Private Farewell Dinner and Vegas Night Out
  • VIP Market Survival Kit

*Tour package does not include round trip transportation to Las Vegas

BUT… the best part is we take care of all the planning and behind the scenes coordinating AND you can do all of this with us for less than doing it on your own. Hurry only 20 spots available.

Tour Package $699

Early Bird Offer $600 Ends 12/31/2015

 

Qualified Attendees receive a poker chip compliments of Las Vegas market; redeemable only at market for an American Express gift card valued at $200. This is a heck of an offer at $400!

 registerNowButton

 Questions? Email us

Get all the details HERE

15 Mar

A Stellar Line Up

Our itinerary for High Point  Buyers Tour is finalized and we couldn’t be more stoked! We think we have a stellar line up of private and exclusive events for our first time High Point Buyers Tour. Here’s a taste of what we’ll be doing.

We arrive on Friday and kick off our tour with The Designer’s Guide to Upholstery with Kirstin Drohan. At our Welcome Dinner courtesy of High Point Convention and Vistors Bureau, Style Spotter and our good design friend, Jeanne Chung will Talk Trends with us. We’ll be giving our tour group  a heads up of what to look for at Market.
KLDrohan
Jeanne Chung of Cozy~Stylish~Chic

Jeanne Chung of Cozy~Stylish~Chic

On Saturday, the first day of Market we ‘re going from dawn to dusk. Breakfast at High Point Theater and the Barry Dixon Panel and then our adventure begins exploring the IHFC floors with stops and presentations at  Codarus, the Wrenn wing and much more.  We’ll move onto Market Square to see Thibaut and Eastern Accents. Finally, we’ll end the day with a tour of the IMC Home Textile Pavilion a glass of wine and meet up and a video PR opportunity for each of you with High Point Market Authority. Not to mention we hope to squeeze in a quick tour of ADC with The Antiques Diva.
barry
Thibaut

Thibaut

Sunday means breakfast with Kelly Weartsler and WITHIT,  lunch  at Taylor Burke Home and we’ll spend time in the  afternoon with Jana Platina Phipps & Robert Allen for a visual tour of the evolution of passementerie. Then onto the  outdoor concert with Christopher Cross.
Kelly Wearstler

Kelly Wearstler

Monday we have a private luncheon and tour of Currey and Co. and Fromenthal followed by desert at CR Laine as Tobi Fairley shows us her new collection.
Fromenthal at Currey and Co.

Fromenthal at Currey and Co.

tobi crl
Tuesday we visit the Madcap Cottage guys to learn about their new ventures and what it takes to put together your own line. At the end of the day, we’ll be whisked away to our farewell dinner at the Green Valley Grill.
madcap book
Finally, on Wednesday, we end our design adventure at Design Camp at Jaipur.
Design-Camp-8779
01 Jun

Profit Through Signature Soft Product Sales Class Outline is Here!

Hi all,  Jackie here…..


Today  I’m thrilled to be able to share more in depth info on my fantastic new class on designing and selling your own line of signature soft products which I will be teaching along with my partner in crime Deb Barrett at the Atalanta’s Mart at the Deco Zone on July 7 from 1 – 6 pm.


Many of you probably know that I design my own signature product lines and work closely with manufacturers to develop their product lines.


You may also know that I have written four books and have helped build the massive design image library for Studio from Minutes Matter Inc with all of my illustrations from my books.  But did you know that books and software are considered signature products?  There are so many ways to distinguish yourself and elevate your personal and business brand through the development of signature products.  It has never been easier or more profitable for an individual designer or small retailer to capitalize on this lucrative segment of our industry.


Signature or Private Label product offerings are not just for super star designers anymore.  You can be the master of your own destiny in a new and exciting field.


Here is the class outline for our half day event in Atlanta  – it is so full of information, step by step, instruction, resources, and even one on one consultation time with Jackie, that you will walk away with everything you need to get started.


BUILD PROFITS & ELEVATE YOUR BUSINESS WITH SIGNATURE PRODUCTS

JACKIE VON TOBEL AND DEB BARRETT

July 7, 2014 1 – 6 pm AMERICAS MART – ATLANTA


Take advantage of new technology and services available today to easily design, manufacture, and sell your own “signature” product lines to your customers.


Would you like to open a whole new stream of revenue for your business by offering signature fabrics, pillows, decorative throws, upholstery, candles, trays or any number of beautiful high quality décor items to your clientele that reflect your design aesthetic and signature style? Deb Barrett and Jackie Von Tobel, the creative team behind The Soft Design Lab can show you, step by step, how to enter into and profit from this lucrative market while using it to elevate your brand at the same time. Signature products not only add to your bottom line but they impart a level of professionalism and expertise to your business that sets you apart from your competition. Don’t be left behind, join us and get your beautiful signature brand ready to sell!


Jackie Von Tobel is an award winning product designer, author and interior designer who has self-produced signature product lines as well as licensed signature lines through established manufacturers in many home decor product categories from fabrics, drapery hardware, tabletop, gift, garden and many more. She will share her industry secrets and show you how to follow her lead into his lucrative sector of the industry.


This class is an intensive crash course on signature product design using newly available fulfillment resources that can enable you to create product offerings to your clients on a short run basis. Many of these new resources eliminate the need to buy inventory or stock product. Jackie will show you how to utilize print and produce on demand services that automate fulfillment for you direct to your customer’s one item at a time. You will lean the basic techniques and skills needed to easily design signature products and bring them to market. Use these products to turn your website and blog into a profitable source of residual income through product sales while growing and promoting your brand at the same time.

Here are just some of the product categories that will be discussed:
Fabric
Rugs
Upholstery
Home Décor Textiles and Accessories
Wall Art
Wallpaper
Tabletop
Gifts
 
CLASS OUTLINE
 
What are signature custom products?
Soft Goods
Hard Goods
How offering your own signature products can generate residual income.
Why are signature products a necessary part of today’s successful designers arsenal?
Designer case studies – a lesson in visionary thinking.
Bloggers
Designers
Product selection – deciding what products are right for you?
Choosing your level of customization.
Curated designs
Semi-custom designs
Fully original, custom, designs
Copyright Law – what you must know to avoid infringement.
The Basics – what skills do you need to be able to design your own signature products?
Research and Development
Design Acumen
Artistic Talent
Graphic Design, Photoshop, Computer Skills
Financing  
Overcoming your skill shortage through outsourcing.
Graphic Design
Photoshop
Art Rendering and Illustration
3D Product Development and modeling
Packaging Design
Order Fulfillment
Point of Sale Systems
Accounting                       
Source Directory – How to find the right manufacturer for your business.
Order fulfillment – How do you get your product to the customer.
Selling Online – exploring DIY full service websites versus building your own independent site.
Marketing your products through:
Blogging
Social Media: Facebook, Twitter, Instagram
Industry Hub Sites: Houzz, Todl, etc.
Etsy
Pinterest
Trade Showrooms
Trade Shows
Capitalize on your signature products to elevate your business brand.
Create Your Personal Plan of Action and Goal Chart.
 

You will come away from this class with:

1.       A detailed and comprehensive overview of the DIY signature product development and design marketplace including key design and development sources, manufacturers listings, and fulfillment options that will allow you to design , produce, market, sell, and make a profit from,  private signature product sales.
 
2.      We will guide you through the myriad of possible product options available to you and help you determine what are the key products or product for you and your particular business.
 
3.      You will develop a plan of action that you can put in place immediately to start you on your way to product development, production, and sales.  You will receive a one hour phone consultation with Jackie after the event to discuss your strategy and implementing your action plan.
 
As part of your class materials you will receive:
 
Digital Resource Guide and Directory
Digital Outsourcing Guide and Directory
Class Notebook and Digital Manual
Swag Bag ( full of Goodies)
One hour phone consultation with Jackie after the seminar.
 
 
 $499.00 per person  ~  Wine and Cheese Reception Immediately Following the Class.

 
Because of the intensive nature of this class and the amount of material we will cover over the course of five hours,  the class size is limited,  so be sure to sign up now!
 
Don’t miss out on this valuable opportunity to get ahead of the pack and start designing your signature products today.  
 
I can’t wait to see you all in Atlanta!!!  
 
                                                                          Jackie 
 
 
23 May

Soft Design Lab Live kicks off at the Atlanta Gift Market

Are you planning on attending the Atlanta Gift Market, July 7 – 15,  or do you live in the Atlanta area?  If so don’t miss Jackie and Deb’s fantastic classes at The Deco Zone.

bb81b8_9160e9c254ce40eebcd96d9938987886_jpg_srz_142_177_75_22_0_50_1_20_0

First up is our class on designing and producing signature product for your business.

 

MainPage_Image_3

 

Have you every thought of producing  signature products of your own for your business but don’t know how to get started?  Whether you are interested in simple promotional items with your companies logo to a full line of home décor fabrics or pillows this seminar will give you the in-depth knowledge, processes and sources to make your products a reality.

 

Pagoda Pillow Proggression

 

 

BUILD PROFITS & ELEVATE YOUR BUSINESS WITH SIGNATURE PRODUCTS

Monday July 7, 2014   1:00 p.m.  – 6:00 p.m.

Take advantage of new technology and services available today to easily design, manufacture, and sell signature product lines to your customers. Would you like to open a whole new stream of revenue for your business by offering signature fabrics, pillows, decorative throws, candles, trays or any number of beautiful high quality décor items to your clientele that reflect your design aesthetic and signature style? Deb Barrett and Jackie Von Tobel, the creative team behind The Soft Design Lab can show you, step by step, how to enter into and profit from this lucrative market while using it to elevate your brand at the same time. Signature products not only add to your bottom line but they impart a level of professionalism and expertise to your business that sets you apart from your competition. Don’t be left behind, join us and get your beautiful signature brand ready to sell! Followed by wine and cheese reception.

Jackie Von Tobel is an award winning product designer, author and interior designer who has self-produced signature product lines as well as licensed signature lines through established manufacturers in many home decor product categories from fabrics, drapery hardware, tabletop, gift, garden and many more. She will share her industry secrets and show you how to follow her lead into his lucrative sector of the industry.

This class is an intensive crash course on signature product design using newly available fulfillment resources that can enable you to create product offerings to your clients on a short run basis. Jackie will introduce you to  new resources that eliminate the need to buy tons of inventory or stock product and show you how to utilize print and produce on demand services that can automate fulfillment for you direct to your customer’s one item at a time. You will lean the basic techniques and skills needed to easily design signature products and bring them to market.

Don’t have artistic skills? – no problem, Jackie will show you how to use stock image resources, affordable local talent, and starving artists and students to help you create and produce your vision.

Use these products to turn your website and blog into a profitable source of residual income through product sales while growing and promoting your brand at the same time.

Product categories that will be discussed include:

Fabric – Home Décor Textiles and Accessories – Wall Art – Wallpaper – Tabletop

Attendees will also receive these valuable resources:

A one hour post-class phone consultation with Jackie to fine tune your product design plan.                                Detailed Source List                                                                                                                                                                                     Step by Step instructional digital handbook

Brainstorming session and wine and cheese reception following the class from 6PM – 7PM

Learn More or Sign Up Here Today !

attendance is limited