Specifying a couch for your client can be time consuming and difficult. Where do you start? Here are some insider tips that soft design pros know when it comes to picking the right sofa for your customer.
Ask you client if the prefer to sit or lie down on their sofa. If they prefer to lie down spec a deeper seat.
Seat height measures from the floor to the crown of the seat. Depending on the client’s height 21” is a good place to start. It also means the specifying custom sizes will make for a happier client.
Seat depth + seat height should equal 42-44 inches.
Pitch is the angle the seat back reclines. The formula is the overall depth minus the frame depth equals 11 inches.
Kristin Drohan explaining the eight way hand tied process
Spring High Point Market did not disappoint- though we could have done without the torrential rains! Brands continue to transition into more product categories – toward the holy grail of Lifestyle. There with entrances into the Home decor arena from outside players such as the Amazon Home collaboration with Apartment Therapy and Cloth and Kind and Elle Decor. There were more than several new exhibitors and, of course, some great product launches like Bunny Williams for Bunny Williams Home and Currey and Co., Jeffery Bilhuber for Henredon, Windsor Smith for Century, Michelle Workman for French Heritage and Alexander Julian for Universal. The much anticipated opening of Christopher Guy’s new High Point showroom was fabulous; so Christopher Guy!
Jackie and I have compared notes, downloaded our pics and complied our trend report for Spring High Point Market. The snapshot report contains our top takeaways from this season’s show. For your convenience, it’s available on demand HERE. Or check out the sneak peek below.
Belly up to the Bar
Design transferal is still alive and well in home furnishings. We spotted bar cabinets sprinkled through market 2 seasons ago; this market you could find them in all iterations- on legs, on wheels, tall, short and at all price points.
Facets Collection Astaire Cabinet by Michelle Workman for French Heritage
Hancock and Moore
Resource Decor’s Sting Cabinet
Deb’s favorite was Steven Leung’s Bar cabinet for Theodore Alexander.
Take a Step Back
We spotted this chest on chest, stepped case goods and predict this is the next thing- like swivel chairs or German silver have been i the past. Micheal Berman’s take on it was the stepped back side table with 60’s inspiration but with all the Berman sophistication and flair.
Revelations by Uttermost
Finally it goes without saying: Art Deco Influences .
Califolio by Michael Berman for Theodore Alexander
Facets Collection by Michelle Workman for French Heritage
Want more? Check out the full recording on demand HERE.
It’s that time of year and Deb ad I are gearing up for another fabulous tour with a great group of enthusiastic designers from all over the country. Here are just a few of the great group that will be joining us.
GINGER CURTIS – URBANOLOGY – FORT WORTH TEXAS
Ginger Curtis is an expert in home décor and design with a passion for all things beautiful and lovely. Her relentless drive for excellence is seen in everything she touches. When she started her design firm in Ft Worth Texas, she set out to create timeless spaces as well as a creative ones that were bold in the most simplistic way. Sought after by clients who understand the value of superior professional design, Ginger and her team at Urbanology collaborate jointly with clients on the creative process…never steam-rolling it. Ginger’s design style lends itself toward urban Scandinavian with a modern and organic twist. This simple, contemporary and functional look is a breath-of-fresh-air for many clients looking to break out of the mundane and create an inspiring look in their home or commercial space. A 2016 and 2017 “Best Of” winner for design and customer service are a small window into her world. Her passion for what she does and who she does it for can be seen in the smallest details. Urbanology Designs is transforming homes and lives one room at a time! We all know to well, it’s so much more then just a pretty house for those who live in it…it’s home. When Ginger is not designing you will find her with the love of her life Eric and their 5 beautiful children. Spending time in the kitchen with her kids and teaching them how to cook is one of her favorite joys in life.KLARISSA RYAN – ART & DESIGN CO
I took a break from the design world for the last five years to focus on my art. I am a fine arts painter. After networking in the industry and talking to the public, I realized the need to make original artwork accessible. Art has a story to tell and we need to make sure everyone can hear it. I am partnering with a local non-profit to increase the awareness and importance of purchasing original artwork from artist and supporting the creative community. We will be hosting events to bring artist and buyers together.
I am passionate about servicing my local community, but I want to take the reach of this project nation wide. So, I fused my love of art and enthusiasm for sustainable products and green design to create the Art & Design Co. We are a moderate-high end e-commerce consumer resource for original artwork and sustainably made furniture, textiles and accessories. We source the best quality products on the market and strive to provide excellent customer service through product selection assistance and additional e-design services. Our mission is to generate emotionally informed purchases by telling our customers about the story and the people behind the items they choose to adopt into their homes.
MELISSA CLARK – IN CHIC ORDER – AUSTIN TEXAS
Hi Y’all, I’m Melissa Clark an interior decorator in Austin, Texas. I have two kids, a husband and a pup named Pippa! I’ve lived in Texas most of my life! Some of my favorite things are Mexican food, margaritas, a good game of Texas Holdem, fresh flowers and fabulous decor! My style is clean, edgy, simple and relaxed. I believe your home should be a reflection of you, a respite from the rigors of everyday life, a place you can kick your boots off, and put your feet up with a good glass of wine or margarita! Prior to interior design I was a project manager at Dell, after having children I started an organizing business, and am now living my passion working in interior design! While working as an organizer I pursued an RIDQC Interior design certification! There is nothing more exciting than a well designed comfortable and functional space!
“I have had a passion for interior design since I began clipping decorating ideas from Seventeen Magazine when I was 14 years old. In high school I entered a competition for a scholarship sponsored by a major clothing manufacturer and became one of the ten national finalists. It’s not that I loved clothes, but I enjoyed the competition’s creative challenges, and I especially loved how fabric prints and color affected clothing design. Fashion as a career sounded boring, but becoming an interior designer sounded fascinating! I majored in Interior Design at the University of Minnesota, became a professional member of ASID in 1976, and started my own small residential design company in 1978.
Somehow I managed to keep working at least part time while our two children were growing up (they were born in ’84 and ’85)—partly to maintain my sanity, and partly because I was very afraid of losing not just my edge, but my client base and trade accounts if I stopped working for several years. I can’t imagine working in any other field! I’m besotted with gorgeous fabrics, wallcoverings, and color. I’m interested in how culture influences design. I appreciate the sociology experiment that each client lays at my feet. I still clip ingenious decorating ideas from magazines! And I’m the kind of person who, if lying on a psychiatrist’s couch, could not concentrate on my therapy if the diplomas on the wall were poorly arranged, or if knew that the couch would look so much better if it were placed against a different wall!”
Becky Noelker began offering interior design services in 2008; she brought with her over 20 years of renovation and decorating experience. Over the years several of her projects have been featured in local publications. In 2002 she and her husband completed a major kitchen renovation in their home that was featured on HGTV Generation Renovation. She has a Master’s degree in Counseling and Guidance from Washington University in St. Louis and worked for 18 years with troubled youth and their families. In her design business, she uses these skills to help people understand the connection between emotions and their environment, and uses a design psychology approach to help them find the happiness in their surroundings. Becky is a certified True Color Consultant. She loves helping clients discover how color can make a subtle but dramatic change at the same time.
ELLEN WALKER – ELLEN WALKER DESIGN GROUP – RED DEER, ALBERTA, CAN
We know great design! An award-winning, full service design firm, Ellen Walker Design Group (EWDG) has serviced satisfied clients across western Canada for over 20 years. Their office is based in Red Deer, Alberta. Specializing in residential and commercial projects, EWDG’s focus is to create function, flow and beauty. Their client list includes medical and legal professionals, business executives, entrepreneurs, restaurant owners and professional athletes. Her design team proudly supports ergonomic health, wellness and sustainable design in all projects.
Ellen Walker Design Group saves you time, money and headaches by providing a “one-stop shop” of design services ranging from project management/space planning to color consultations to furnishings and flooring selection. Their extensive trade team includes some of Alberta’s foremost contractors, painters, drapery specialists, upholsterers, electricians, plumbers, and other professionals – over 50 vendors and suppliers throughout North America. Together, they provide a white-glove, turn-key service, where the client “doesn’t have to lift a finger”. Projects are completed on time and on budget.
Being an industry leader in implementing the psychology of design in our projects, we have access to experts in both design and psychology such as Kimberley Seldon (editor, author, celebrity designer), and Dr. Ganz Ferrance, award winning psychologist. Our principal, Ellen Walker is regularly an expert guest on television. She is also a popular presenter at the annual Red Deer Home Show. In an effort to encourage support and professional development within the local design community, Ellen is the proud Founder of a monthly networking group called “Designer’s Circle”. With a unique skill set and vast design experience, Ellen Walker Design Group remains the smart choice for the savvy home or business owner.
What started out as a hobby has turned in a passion for Michelle. She is always searching for the perfect fabrics, accessories and décor for homes to give them a sophisticated, unique and special feel. From the dressmaker details to the perfect antique, no detail is forgotten.
Michelle is dedicated to creating interiors that reflect a client’s personality and lifestyle by capturing their design dreams and making them a reality. Michelle believes that your home should reflect who you are – your lifestyle, your history and your passion.
Michelle is a Midwest transplant who grew up in Minneapolis, MN. She now lives in Austin, TX with her husband and three children. When Michelle isn’t decorating or spending time with her family, she enjoys entertaining, gardening, reading, movie going, visiting museums and enjoying the outdoors.
Recently, I was asked this exact question. So, I thought this would be a good opportunity to share why Jackie and I feel Market is a MUST. We understand that designers who have never been can either be intimidated to go; assume it is not a good use of their money or time or just really don’t understand what it is. But, HP becomes the center of the design universe twice a year. With almost everyone in our industry all in one place, Market provides unparalleled opportunities. Here’s our top six reasons to go to Market.
The depth and breadth of products. This almost goes without saying. High Point like other markets or shows is a one stop shop. From flagship showrooms showing every piece in their catalog to new brands launching their inaugural lines, you’ll feel like a kid in a candy store.
Nothing beats seeing it in person. Latest product launches are great, but more importantly, you get to see what a piece is really like. Especially in this digital age- a finish, a color, patina, or texture- all of these can’t always be conveyed digitally successfully. Not to mention scale and proportion, there is also something to be said for the emotional connection between viewer and piece. Seeing it up close and personal you get a feeling or it conveys a mood.
Spotting and validating trends. I know this is one of those overworked buzz words in the industry, but going to Market keeps you ahead-of-the-curve. Example: we saw tufted upholstery starting to wane last Spring and being replaced with tuck and roll looks, channels and diamonds. That conclusion came from being at Market and I can now use that information in working with clients especially when they are purchasing investment pieces.
Learning the design narrative and backstory. It’s not about just seeing the objects, but the story and inspiration behind the collection and brand. Every piece has a story to tell about the designers whose brainchild it was, people who built it from the ground up.
Build a better bottom line. Better product choices can lead to more profitable margins. Catalogs can always deliver the message. Its those one- of- a-kind discoveries or the hidden treasures you otherwise wouldn’t have known about that have can give you better margins and help you position your brand.
Building relationships in person can deliver value season after season, no matter the economic climate. Markets have a longstanding reputation as the best place to create and cultivate a successful networks. “You’d be amazed at what manufacturers will do for you when you ask.” through face-to-face communication and eye-to-eye contact.
Unequaled Networking. Last, but certainly not least is all the amazing networking. To be surrounded by people who are driven by the same passion is an experience that is enlightening and energizing.
If you are a new professional and even if you have a degree in interior design you probably only had a semester or 2 of materials and specs class. If it’s a second career for you- again you haven’t had the type of exposure to products, materials, innovation that you’ll see at market.
We love to share resources and sources with our Soft Design community, so from time to time we’ll choose one and give you more in-depth info on the companies, services and platforms we love. Today we’d like to introduce you to a one-of-a-kind insider resource, the Bienenstock Furniture Library. The Furniture Library exists to further knowledge and preserve the history of furniture, interior design and the decorative arts.
With 5,000+ furniture and design specific volumes, it is the largest furniture specialty library in the world and holds the world’s largest such collection that is open and free to all. The Furniture Library’s rare book room houses 350+ volumes published since 1543, including original works of 18th century furniture masters Chippendale, Sheraton and Hepplewhite, and a complete 26-volume set of Diderot Encyclopedia c.1776. This is one of the few places, if not the only, in the world where—by appointment— design professionals, scholars, students, and the public can don a pair of white gloves and examine the original works of the pioneer designers.
The Library’s open stacks—available any time you choose to drop by— include 5000+ texts, catalogs and magazines (such as 100 years of Antiques Magazine issues), covering international design history from ancient Greece until present day. Topics include art, architecture, furniture design, style, history, all significant design periods, wood and wood working, interior design, scaled drawings, window treatments, paint and paint finishes, textiles, clocks, porcelain, glass and much more. [Included in the Library’s collection: Design Directory of Window Treatments, by our own Jackie Von Tobel.]
Simply open a book on the Library’s shelves, and you can find rare drawings, furniture details, historic color swatches, international design specialties—a treasure trove of inspiration, information, and illustration for anyone interested in design. And, though little known outside the industry, the Furniture Library is located right in the heart of High Point Market. In fact, the HP Market Authority itself describes the Library as: “Like No Other Place On Earth, a truly unique resource for working designers.” Read more about what the Market has to say about Furniture Library, here.
As a non-profit organization, the Bienenstock Furniture Library provides most all of it’s services at no charge. The Library’s staff will be happy to answer any of your questions by email, phone, or in person. An Advisory Board of professional interior designers, college professors and design industry members assist in answering questions on selected topics. For instance, the Library can help you determine the style or period design of a piece of furniture.
Each year, a number of interior design and furniture design students are awarded scholarships through the The Bienenstock Furniture and Interior Design Competition. To date, the Library has awarded more than $450,000 in scholarships.
The Bienenstock Interior Design Scholarship is awarded by juried competition in a residential/commercial based project, directed and sponsored in partnership with ASID. Entrants complete a project to a set of provided instructions and commercial specifications. 1st place winner receives $5000, 2nd place $1500, and the 1st place winner’s school receives $1000 for it’s design department. 2017 judges are: Christi Spangle, June Anderson, Bri Verstat, Rose Dotal, Kara Cox, Gwen Emery, Jessica Alpert and Marilyn Russell.
The Bienenstock Furniture Design Scholarship is awarded by a juried chair design competition, judged in partnership with ASFD. 1st place winner receives $5000, 2nd place $1500, and the 1st place winner’s school receives a $1000 for it’s design department. 2017 judges are: Dudley Moore, Jr.; Richard Frinier, Scott Coley, Danny Davis, Rick Schroeder, Royale Wiggin and Paul Brayton.
2017 Bienenstock Furniture Library Scholars will be announced in March. Any junior/senior or graduate student majoring in any design related field and attending a United States school or university is eligible to compete in the annual Bienenstock scholarship competition. If you or someone you know is eligible, the Library invites you to enter during the next competition. Details here.
RARE BOOKS Preservation
The Library’s rare books are housed in a climate and humidity controlled environment with monitored usage and white glove only access. The Library is dedicated to the preservation and conservation of it’s rare books in their original format, and has begun a Sponsor-A-Book effort to repair and rebind every volume, as appropriate, through grants and private donations. Rare and important books are awaiting funds for rebinding conservation and preservation.
If you, or an organization of which you are a member, share the passion to preserve design knowledge and artifacts, the Library invites you to sponsor a book.
A PLACE OF RESPITE
While in High Point, and especially amid the 12-hours fast-paced days of High Point Market, the Bienenstock Furniture Library invites you to use the Library’s facilities—and it’s beautifully planted sculpture garden—as a place of rest and respite. You can hop onto a “Go-Anywhere Shuttle” and be delivered to the Library within five minutes.
Should you or your organization have a meeting or special event to host during High Point Market, the Library invites you to use its high-tech Hadley Court Center for Design Collaboration, conference rooms, or its beautiful Pat Plaxico Sculpture Gardens sculpture garden and cottage house for alfresco dinners and gatherings.
YOU MIGHT ENJOY A VIDEO TOUR OF THE LIBRARY, here
FOR QUESTIONS + DETAI LS, the Library invites you to contact director Karla Webb at email@example.com, www.furniturelibrary.com, or join the conversation at:
This month we are thrilled to introduce you to Kimberly Lewis of Kimberly Lewis Home, a bespoke wallpaper company based in Brooklyn, New York. Kimberly is a creative dynamo who has mastered private label product manufacturing in big way and she did it by using social media to promote and market her product.
Later this month on Wednesday, October 19 at 12:00 pm EST – 9:00 am PST she will be hosting a webinar for Soft Design Lab that will teach you how to use social media to aggressively promote your own business. But before we get to that let’s learn a bit more about this creative powerhouse.
Kimberly Lewis is a wallpaper and product designer based in Brooklyn, NY. She founded her company in 2011 and shortly after was dubbed by Apartment Therapy as one of the “8 Brooklyn Wallpaper Designers To Watch” Kimberly holds a Bachelors of Industrial Design from Pratt Institute and studied Textile Design at the Danish Design School. Outside of her own company Kimberly has designed and developed patterns and products for companies such as Clinique, Macy’s, Dwellstudio and more. In 2013 Kimberly was honored to have four of her wallpapers acquired by the Brooklyn Museum for their decorative arts permanent collection. Besides being a designer Kimberly has a passion for teaching and mentoring and is always excited to share the knowledge she has picked up from being a business owner, social media enthusiast and design professional.
Considering you started your business before the mainstream resurgence of wallpaper in modern design, how did you come to the decision to design wallpaper?
I studied industrial design in college and I found myself applying patterns to all of my 3D objects. I ended up taking a silkscreening elective and the industrial designer in me found myself wanting to print some sort of product instead of an art piece. I’ve always been drawn to decorative arts and it was quite literally a blending of all of my interests and passions at the time.
With wallpaper on the rise in today’s design aesthetic what do you see is the future of it as a product?
What uses and unique applications for wallpaper do you see coming to the forefront? Customization is huge. With digital printing now it is so easy to make custom one off designs for one off spaces.
Starting out as a small boutique studio, how did you get started promoting your line?
I didn’t have much money to play with when I launched. I spent the majority of my marketing budget on the tiniest booth at ICFF and made my connections the old fashioned way, face to face. I took the rest of my marketing to the internet. I made most of my first business connections through Twitter as Instagram was just gearing up around that time.
What are your top three tips for small design entrepreneurs to promote and market their businesses and products?
1) Consistency is key. Get in front of your clients consistently and with a consistent brand story 2) Dive deep into who your client is, the more you know their wants and needs the more you can tailor your products to them. 3) Work on developing grit and a thick skin. It may look pretty on the outside but for every win there are lots of bumps in the road and you’ll need to weather them.
How did Instagram in particular help you grow your business?
Instagram has been amazing for meeting new clients, potential showrooms, even people in the industry. The connections alone have really helped me grow tremendously.
During your Soft Design Lab webinar on October 19 on using Instagram what can attendees expect to take away to build their own audience?
Attendees will learn not only how to whip their instagram feed into shape but most importantly build trust with potential clients while showcasing their products or services.
What is next for your business?
I am currently working on licensing my patterns for various other products. I am also working and developing a new product but my lips are sealed!
Are you fumbling around Instagram without a clear plan to use it to grow your business? We hear the stories of Instagram success but how can we capture some of that for ourselves?
Join social media expert and powerful self promoter Kimberly Lewis as she dives deep into the mysterious waters of Instagram. Learn how to use this powerful visual platform to showcase your design work, engage users and build brand awareness. This webinar will cover everything from creating curated content, developing a hashtag strategy, connecting with your community in an effect way to build brand loyalty and much more. We will build a solid foundation and equip you with tips and strategies to catapult your business in front of an engaged audience that can’t wait to delve into your design work.
You’ve done all the planning, packed your suitcase and you’re off to the show. Now what?
At the show
Arrive early and get your hands on a map and a directory. I map out which showrooms I am going to hit and in what order each day, High Point is a big place and you can waste a lot of time waiting for shuttles if you have to criss-cross market, building to building if you didn’t lay out a plan.
Refer to your schedule periodically throughout the day so that you can stay on track and see all of the vendors you want to. How? Set push notifications on your phone thru the Reminders app or your calendar.
Get to know the shuttle system. There are two types of shuttles- downtown shuttles – the Red line and Green line that run a route and make specific stops. The Go Anywhere van which will take you anywhere within a 3 mile radius of city limits between the hours of 7:30 am and 8:30 pm.
Re-evaluate your list the night before the last day at Market and see if you need to revise your schedule and re-prioritize your day to make sure that you see the vendors you need to before the show ends.
Don’t just grab every brochure that’s offered to you. Collect the information that is of interest to you or that could be valuable to others in your company. Ask for catalogs to be mailed to you or if they are available digitally.
Divide and conquer if you are bringing employees. Take advantage of show specials, discounts and sales. Check freight costs and delivery dates.
No matter how tired you are, attend a few seminars. Check out the educational event schedule on Market website. There are always great and compelling topics being discussed. Target industry leaders and contacts you want to meet. Spend some time each day circulating and schmoozing.
you are planning to purchase any custom merchandise, bring your artwork and other files on a flash drive. Most vendors are equipped with laptops and can quickly send the data to the appropriate department.
Keep track of orders placed so you’ll stay within your budget.
3. After the Show
After the show is over, be sure to keep in touch with your contacts, send out LinkedIn invitations and follow through with your new connections. All of your efforts are wasted if you don’t. (I recommend waiting a week or so, both parties can catch up.)
Finally, the most important thing you can do is to show up. Just being at Market is the most important thing. Don’t underestimate the power of being there.
Thinking about coming to Market, but think it’s too late to get a room or a flight? Don’t have the time to do all the planning? Join our VIP #HPMKT Experience tour April 15-20, 2016. Spend the week with market experts, Deb Barrett and Jackie Von Tobel- that’s us. We take care of all of the planning and logistics, so you can concentrate on the show and having a great time. We’ll guide you through the ins and outs, and sometimes overwhelming High Point Market. It’s a must- do to increase your revenue, maximize your product mix and build your brand.
I am a “more is better” kind of girl so I definitely over pack and still end up not putting something in my suitcase that I need for Market. Jackie is much more organized- even pulling all her outfits together beforehand and getting a “visual” on her clothes rack before packing. So with loads of trial and error and Markets under our belt , here is our essential packing checklist:
Pack Extra Clothes and Shoes: You never know if you might decide to wear something different or need to change to keep looking your best. Always bring extra shoes and remember that Market requires a lot of walking, so wear comfortable shoes. If you don’t have an outfit that goes from work to dinner seamlessly, go shopping before the show. (Who doesn’t like a little retail therapy.) April means an umbrella. Oh, and NEVER bring new shoes to Market without breaking them in… You’ll know in an hour that it was a bad idea.
Bring an Extra Duffle Bag: You will pick up catalogs, promotional products, and possibly even purchase merchandise that you can take with you at the show, so you will need an extra bag to get them home. Shhh.. an insider tip is that the you can cash and carry statement jewelry and handbags not to mention small vintage, antiques and artisan crafts.
One of my favorites at Market- Pyar and Co. a decorative pillow and trim manufacturer-will have these amazing bags in her booth.
I snagged these embellished vintage cans at Last market
Business Cards: Have your business cards ready and hand plenty out to everyone you meet. Bring three times as many business cards as you think you will need. Blogger, product designer, decorator, freelance writer? Bring business cards for all your business ventures.
Craft a one sheet and attach your business card it makes it easier to open accounts and takes less time. (Be sure to have a pen and notepad to take important notes.)
Download and print the High Point Maps available before you arrive. Use the map to plan your daily itinerary. There are over 100 buildings and some manufacturers are several miles away from downtown.
Create a checklist. You should have a checklist of all your must see vendors and must do events during the show. That way you can be sure not to miss any of the things you want to see at the show. Load it into your phone or iPad for easy access. I use Goggle Calendar. but Reminders or Remember the Milk are great task management apps too.
Don’t forget a: roller bag or tote, iPad or smartphone for pics, water bottle, aspirin, phone charger( a MUST).
Next up: our tips on how to maneuver Market once you get there.
Pre show planning is the key to having a successful Market trip. Here are 10 things you need to do before getting on the plane for North Carolina.
1. Make a plan. The worst way to go to a trade show is unprepared. You need a goal and objectives!
2. Spend some time checking out the trade show’s website- http://www.highpointmarket.org What companies are going to be there? Which ones do you already have accounts with? Don’t discount visiting showrooms you have accounts with. You will see the depth and breadth of their offerings in person not in the pages of a catalog; plus you can discuss discounts, sales, shipping or any other challenges with the right person. Are any of them potential new accounts?
3. Create a hit list of manufacturers and companies you want to see. Spend a little time researching the vendors, so that you’ll have a clear idea of who you need to see, and what you need to learn from them. That way you’ll have useful questions to ask, and will have to waste a minimum amount of time with small talk. Check out Soft Design Lab’s Hit List HERE.
4. Start scheduling appointments with your reps/ showrooms. Decide how much time you want to spend at the show, and then allot an appropriate amount to each appointment-making sure to schedule the ‘must see’ booths first.
5. Create a realistic budget. Consider travel expenses: ground transportation, accommodations (ask employees to share rooms if possible), meals, snacks, giveaways and the cost of being out of the office for a few days
6. Plan your travel and accommodations. Demand trumps supply at High Point so be prepared to pay more for what you might consider a below average hotel. When making your hotel reservation be prepared to stay in Greensboro, Winston Salem or surrounding areas that are 30 minutes or more from Market . Make sure your hotel is on one of the Market hotel shuttle routes and consider also shuttle departure times. Most shuttle stop running in the morning at 9:00 AM and in the evening at 8:45 PM. Take advantage of early-bird discounts travel and hotel accommodations. If you are flying into one of the three area airports, reserve your seat on an airport shuttle to/from the airport and plan accordingly.
7. Download the Uber app. Uber has come to HP and in a pinch after a showroom party or dinner it’s the easiest and cheapest way to get home.
9. Download and use the My Market App at http://www.highpointmarket.org/mymarket High Point Market’s online planning tool. It allows you to customize your Market schedule, to find exhibitors, select educational seminars and social events, and to save all of your selections in a personal itinerary.
10. Once you have all your appointments set, make a daily agenda that includes all of the vendors. Use Goggle Calendar or Reminders app to schedule- love those alarm reminders and push notifications! Always schedule some extra time because you are bound to run over some appointments or might take a little longer to see something new and meet someone.
While you are at it, be sure to schedule your time after show is over each night. Attending manufacturer parties after the show is great for networking. You also should schedule in some time to do some homework each night after the show. By homework, I mean reviewing each of the vendors you saw that day, comparing notes and compiling ideas for possible orders so that you can take advantage of trade show specials, exclusives or future projects.
Next Up: We’ll give you a list of what to pack for Market.