As the announcement of Pantone’s Color of the Year draws closer, design insiders recognizing the marketing power of color and the iconization of the color of the year are jumping on the bandwagon to announce their own color choices for 2016.
First up was Ben Moore’s Simply White ( and we all know how that went!) Ben Moore asks us to surrender to the complexity of white . Suggesting that the interplaay of layered whites and diffused light creates nuances and subtle beauty.
Today, following suit, Sherwin Williams’ also announced Alabaster (SW 7008), a hue symbolic of new beginnings, as the 2016 Color of the Year.
“Alabaster represents a straightforward and necessary shift to mindfulness, well-being and an atmosphere that is pure,” said Jackie Jordan, director of color marketing, Sherwin-Williams. “It provides an oasis of calmness, spirituality and ‘less is more’ visual relief. Alabaster is neither stark nor overly warm, but rather an understated and alluring hue of white.”
Hotly debated as to whether it is a color at all, white has a strong connection with pureness and light across many cultures. At a time when homeowners are faced with excess and clutter, and may be overwhelmed by the commotion of technology, Alabaster encourages a time to relax and re-examine, according to Sherwin Williams.
Valspar recently announced their coloring trends complete with a coloring book.
Now Robert Allen introduces the Interior Designer Color of the Year – Batik Blue. Robert Allen’s process is a bit different. Batik Blue, Beet, and Mussel Shell, were selected by the Color Experts at Robert Allen as three colors that will have strong relevance in interior design throughout 2016. To determine the initial three options, Robert Allen examined colors in style throughout history, as well as current color patterns on runways, in interiors, and even trending online. From there, over 2,000 interior designers and design lovers voted online, selecting Batik Blue as the winner with over 40% of the vote. Once again validating that blue is universally the favorite color of consumers.
“Batik Blue is a particularly versatile shade. Think of your favorite pair of jeans and how you pair them with everything in your closet, regardless of color, pattern, or texture. We see Batik Blue the same way, as a backdrop to all colors, whether calm and neutral or bright and funky.”
Here’s the scoop on the three colors:
Batik Blue: Like a tried-and-true pair of jeans, Batik Blue’s inky dark indigo is infinitely versatile whether layered with similar unbuttoned blues for a classic, tone-on-tone look, or offset with arresting colors such as fuchsia and lime.
Beet: Flaunting one of the most brilliant colors found in the natural world, beet’s saturated red-cast purple connotes high fashion and pairs well with everything from creamy white to bright green—like that found in its leafy tops.
Mussel Shell: Inspired by a bivalve’s opalescent, purple-tinged blue, Mussel Shell is an intriguing, grownup version of periwinkle that balances masculine and feminine undertones.
Which color of the year is your favorite?